Reporting and field guides on AI search, AEO, and GEO
An AI Mode button on the homepage, an "Ask anything" box under AI Overviews, and a billion monthly users. What the shift means for anyone who depends on clicks from Google.
Blocking the wrong user agent can quietly remove you from ChatGPT, Claude, or Perplexity answers. A field guide to the main AI crawlers, what each one does, and a sensible default.
AEO is the practice of making your content easy for AI systems to find, understand, and cite. Here is how it differs from SEO, what actually moves the needle, and where to start.
AI systems lift passages, not pages. Six writing patterns that make your content easy to extract and safe to cite, with before-and-after examples.
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Search is turning into conversation, and the rules for being found are being rewritten in public, one product update at a time. Somebody should keep careful notes.
The new option runs on Photon, a retrieval engine Perplexity rebuilt in Rust. It costs a fifth of standard search and answers in about 160 milliseconds, with measurable trade-offs on hard questions.
